The following is a case study on hotel guests and their use and/or reuse of towels to illustrate how social norms are powerful tools that influence human behaviour. Read More »

The Red Dot Campaign is a privately funded social marketing venture.  Paper is precious.  Vast amounts of trees, electricity, water and fossil fuels are used in the production and distribution of paper-based advertising.  And yet the industry standard is a 2% response rate!  That means 98% of these resources are wasted!  We say it’s time advertisers join the 21st century and adopt data-driven print technologies, electronic communications and social marketing.  The Red Dot Community will help inspire this change.

From the Red Dot Campaign website, reddotcampaign.ca.

Accessed on August 7, 2008.