The following is a case study on hotel guests and their use and/or reuse of towels to illustrate how social norms are powerful tools that influence human behaviour. Read More »

Global in scope and comprised of six 30-minute chapters filmed in HD, e² design season two features the designers and drivers of change in the world of sustainable architecture.  Each episode looks at the built environment’s ecological effects, and the design innovations that can reduce buildings’ contribution to climate change.

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The Red Dot Campaign is a privately funded social marketing venture.  Paper is precious.  Vast amounts of trees, electricity, water and fossil fuels are used in the production and distribution of paper-based advertising.  And yet the industry standard is a 2% response rate!  That means 98% of these resources are wasted!  We say it’s time advertisers join the 21st century and adopt data-driven print technologies, electronic communications and social marketing.  The Red Dot Community will help inspire this change.

From the Red Dot Campaign website, reddotcampaign.ca.

Accessed on August 7, 2008.