On July 29, Rob Safrata, CEO of Novex Couriers, spoke to Omicron about his Inconvenient Truth training with Al Gore and how he has applied it to his company.
Safrata encouraged an interactive discussion that focused on how Novex has stayed profitable while greening their operations. He talked about the emphasis on the triple bottom line: people, planet, and profit.
Contrary to instinct, he noted that by making operations more sustainable, companies can reduce cost (paper, energy, time), increase revenue (new products and customers, better margins, increased productivity), reduce risk (stakeholders, regulators, public), and build a brand (differentiation, responsibility).
Read more about Rob Safrata and his involvement with An Inconvenient Truth at the Novex website. To learn more about the Climate Project check out their website.
