The following is a case study on hotel guests and their use and/or reuse of towels to illustrate how social norms are powerful tools that influence human behaviour.
It argues that using social norms to persuade people to act more sustainably (recycle, reuse, conserve energy) is more effective than traditional persuasive appeals. Campaigns focusing on social norms are a cost-effective and rarely used form of influence to foster sustainable behaviour.
Click here to read an article discussing the study.
